In today’s marketing landscape, authenticity is dead and the algorithm is king. If your campaign doesn’t make someone cry, spiral, or buy a weighted blanket, you’re doing it wrong.
Key Strategies
- Use stock photos of sad people holding coffee. Bonus points if they’re staring out a rainy window.
- Write headlines like breakup texts: “We need to talk about your skincare routine.”
- Add urgency with fake countdowns. “Only 3 hours left to feel validated by this purchase!”
- Include a testimonial from ‘Lena, 34’ who found inner peace through your scented candle funnel.
Conclusion
Marketing today isn’t about selling—it’s about emotionally destabilizing your audience just enough to make them click “Add to Cart.” If they cry, you win.
